More Bang For Your Buck
Nonprofit Web Design Principles
As a nonprofit organization, you’ve done so much with so little for so long that I’m betting you can do just about anything with nothing forever. Here are a few simple Web design principles to stretch your buck and flex your NPO muscle.
Keep it simple: First thing’s first, pretend like you know nothing about your site and consider how readily apparent your intent is. Is your purpose clear enough that a first time visitor, with little knowledge about your organization, can find your site and move to act?
Be sure to let them know what’s in it for them upfront. Spell it out for your audience so they don’t miss an opportunity to the dreaded “curse of knowledge.”
Enable users: Next, enable your users! As a nonprofit, you need all the help you can get to cut down the costs of overhead. Make sure your site is readily accessible for interested parties. Ensure easy to find links, tabs or widgets for your respective needs.
Make your Site contribution-friendly: If you need volunteers or donations, ensure you have a tab that streamlines the donation process. The Salvation Army puts the bucket in your face; they won’t make you look for it – hopefully. Also, don’t limit your visitors to monetary gifts. An anecdotal story for your media kit might be worth more than a fistful of change.
For instance, the March of Dimes’ Shareyourstory.org allows users to donate experience instead of monetary contributions. This allows a sense of community and volunteering without exhausting member’s wallets and it reduces the cost of content.
Make your Site media-friendly: While you are at it, throw a media link up on your NPO’s Site. If you have a talented writer, throw in a media kit. If you have a fancy Web guy, throw in some digital media to lure in the press or an NPO-friendly blogger.
Use free resources: Actually, since we’re on the subject, don’t over work your Web guy. Why not use the free applications that already exist? Want to host a photo-petition but don’t have the storage space? Why not enlist Flickr? That’s what Oxfam did according to Britt Bravo’s blog, Have Fun, Do Good.
There seem to be plenty of low budget methods out there if you’re creative enough, just don’t forget the first thing you learned in college economics. Actually, it’s something that anyone with a bank account already knows – resources are scarce, and the cost of every expenditure is the price of the next best option foregone. Even if you have the resources to spare, it’s better to make every penny ride as long as it can in this market. Simple Web design can increase the effectiveness of your nonprofit.
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