Get Better Search Rankings Through Hyperlinking

21 03 2010

Photo: Stock.Xchng

Get Noticed Now.

Use Hyperlinks For Better Search Ranks

It’s such a familiar object and so prevalent in everyday life that it’s almost easy to overlook the significance of the hyperlink . If you are unaware what a hyperlink is, please read on or select this hyperlink. </sarcasm>

A hyperlink, or “link,” is a virtual reference to a document or source online that a reader can follow automatically and directly to information. According to Rodolfo Baggio and Magda Corigliano’s On the Importance of Hyperlinks: A Network Science Approach, “hyperlinks are the essence of the World Wide Web.”

Hyperlinks provide a rapid means to interconnect relevant data in non-sequential order.  Baggio explains that this process mimics “the associative nonlinear process” that people use to logically search for inter-related information. Meaning, the information is linked in a way that is useful to the users and makes the Internet easier to surf.

Hyperlinking grew extensively with the commercialization of the Internet. With the masses came common topics and social interests that served as the mechanisms underlying the proliferation of links. This collective interest favored the build up of ‘communities of interest,’ like our beloved social media structures.  Links now represent the social ties between the individuals who own Web sites. Often, they’re sites more interesting than this one. ; )

However, hyperlinks are more than just a quick reference to data. Search engines, like google, use hyperlinks and thier respective uses to rank the positioning of your Web site on its search result pages. Baggio explains “the nature of the links between sites is one of the major determinants of a Web site’s positioning,” and that it’s “crucial to online success.”

Hyperlinks are pivotal to building better positioning for SEOs. Likewise, Ben Cotton of Social Web Thing offers advice on how to best economize your social media presence and how to best diversify your online portfolio to “boost your personal SEO.” This is a great compilation of Web advice I wish I would have seen a couple years ago. It features a lot of common sense best practices that otherwise would had taken a while to understand.

About.com suggest that you don’t add “Click Here” type links, but rather to add relevant links to increase your page rank amongst Web searches. The relevance factor increases your composite ranking based on how many links you have, who you are linked to, the number of links used and the relevance. About issues these best practices for users:

  • Use links to highlight relevant words or phrases.
  • Use links to move readers between your own Web pages.
  • Don’t over link. A sea of blue links means nothing will stand out.

And most importantly, don’t “click here,” “read more,” or look at “this.”

Now that we have mastered hyperlinks, let’s work on the Call to Action Button!

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